Toby's Estate, the exclusive coffee purveyor at Sydney Fashion Week 2023, approached us with an exciting collaboration opportunity. Recognising the synergy between coffee culture and fashion, Toby's sought to amplify their presence at the event and create buzz around their coffee stalls. To achieve this, they enlisted our expertise to co-create a campaign that would not only draw more customers to their stalls but also ignite excitement throughout the fashion community. 

 As part of the campaign, Toby's launched an enticing giveaway, both in-person and online, offering participants the chance to win a pair of custom sneakers crafted by our team. With Toby's providing a generous budget, we were granted creative freedom to design a truly unique and captivating prize for the lucky winner.